Effie is an East London based producer/director who works across short form content - commercials, music promos, content for brands, short films and long form content in TV.  Her experience has seen her shoot across the UK and Europe for a variety of local and international productions.
Her career started as a producer for broadcast music programs in Sydney Australia, catering to a growing youth audience who were eager to learn more about their favourite artists. 
Since then, she has worked with some of London's biggest agencies and production companies, some of which include BBC, Smithsonian Channel, Ogilvy, Pulse Films, Agile Films and KyraTV. Brands that Effie has previously worked with include Nike, Sony, Adidas, Bombay Sapphire, Be Good, Huawei, Unilever and many more. 
Her current work in progress includes a number of music promos, short films, online commercial content and a pilot for an online series. She is also apart of a directing duo The Theos Twins.
Effie’s secret, and not so secret, desire for her future is to produce and direct great British dramas and films that challenge the status quo!