Effie is an East London based producer who creates commercials, music promos, content for brands, and short films. Her career started as a producer for online and broadcast music programs in Sydney Australia, catering to a growing youth audience who were eager to learn more about their favourite artists. 
Since then, she has worked with some of London's biggest agencies and production companies, some of which include BBC, Ogilvy, Pulse Films, Agile Films and KyraTV. Brands that Effie has previously worked with include Nike, Sony, Adidas, Bombay Sapphire, Be Good, Huawei, Unilever and many more. 
Her current work in progress includes a number of music promos, short films, online commercial content and a pilot for an online series. 
Effie’s secret, and not so secret, desire for her future is to make great British dramas and films that challenge the status quo!