Effie is an East London based Director and Producer who works across commercials, music promos, content for brands, short films, and docudrama-series.  Her experience has seen her shoot across the UK and Europe for a variety of local and international productions.
Her career started as a producer for broadcast music programs in Sydney Australia, catering to a growing youth audience who were eager to learn more about their favourite artists. 
Since then, she has worked with some of London's biggest agencies and production companies, some of which include BBC, Smithsonian Channel, Ogilvy, Pulse Films, Academy and Depop. Brands that Effie has previously worked with include Nike, Ralph Lauren, Sony, Adidas, Bombay Sapphire, Wray and Nephew,  Unilever and many more. 
Her current work in progress includes a short film and a pilot for a reality TV show. She is also apart of a directing duo The Theos Twins.
Effie’s greatest ambition is to direct great British dramas and films that challenge the status quo!