Effie is an East London based Director and Senior Producer who works across commercials, content for brands, short films, and docudrama-series.  Her experience has seen her shoot across the UK and Europe for a variety of local and international productions.
Her career started as a producer for broadcast music programs in Sydney Australia, catering to a growing youth audience who were eager to learn more about their favourite artists. 
Since then, she has worked with some of London's biggest agencies and production companies, some of which include BBC, Smithsonian Channel, Ogilvy, Pulse Films, Academy and Depop. Brands that Effie has previously worked with include Louis Vuitton Nike, Ralph Lauren, Sony, Adidas, Google, Wray and Nephew,  Unilever and many more. 
Her current personal work in progress includes a short film and a pilot for a reality TV show. 
Effie’s greatest ambition is to direct great British dramas and films that challenge the status quo!